A person’s online reputation can make or break their career success in the modern digital age, particularly for those in the medical industry. Due to the internet’s extensive reach and power, even the most qualified and committed medical professionals can easily damage their reputation by negative online content. As such, it is imperative that medical...Read More

Reputation is a key component in deciding a medical practice’s success and expansion in the fiercely competitive world of healthcare. A medical practice is a pillar of community trust and well-being more than merely a healthcare provider. Potential patients frequently build their opinions of a practice based on its reputation, which affects both their decision-making...Read More

Most of the decisions we make as customers are influenced by excellent branding. In most circumstances, we choose brands we can relate to or identify with quality. That’s why creating your brand is essential for healthcare marketing strategy. A brand expresses a company’s basic values and offers a one-of-a-kind experience to customers who interact with...Read More

If you’re working at or running a healthcare service, you’re probably already too busy. So when your team talks about creating a digital marketing strategy for the practice, you may wonder if it’s worth your time. Isn’t your energy best spent on providing the best healthcare possible?  But digital marketing is one of the best...Read More

Reputation management is the practice of pro-actively ensuring that you have a positive identity and affiliations on the internet. This is crucial to our professional reputation and development.Read More

When it comes to getting yourself out there, social media is now the definitive place to start. This is also increasingly true for businesses, which have developed new and efficient ways to grow a community of followers and engage with potential customers. This opens a particular window of opportunity for healthcare professionals. One 2015 study...Read More

Those who work to rank their medical companies just want to take care of their patients. Patients don’t want to go to medical offices. An online website can cut through the matrix of negatives between administrative tasks to negativity about going to an exam and limited choices. A good website can retain patients and keep...Read More

How Negative Reviews Affect a Company and What Medical Companies Can Do to Help Improve Their Reviews  Trust is absolutely everything in the medical community, and for a good reason. Whether someone is looking for help dealing with a medical emergency or is just looking for a long-term care provider they can rely on for...Read More